Digital Media Marketing - Marketing Workshops
4 Reasons Why VIDEO Is A Highly Effectivemarketing Tool For Small Business
Are you running a small business? Is your budget for marketing limited?If so, video marketing is the best way to drive your business ahead.
Video marketing is the most engaging and memorable type of content available to small businesses. It is the more popular than any other type of digital content with an average click-through rate of 1.84%.
Fortunately for small businesses, unlike many other digital advertising formats, video marketing can be created for a reasonable price.
On average, businesses that use video as a marketing strategy grow their annual revenue 49% faster than businesses that do not.
In other words, video marketing presents a low-risk investment that can offer high returns for your business.
Here are top 4reasonswhy video is an effectivemarketing tool for your small business;
1. Grow your visibility
Videos on YouTube are preferred byGoogle’s algorithm, which can help drive your website onto the first page of search results when people search on Google.
Adopting a video marketing strategy can help to rapidly grow your business’s visibility online.
On its own, YouTube is the world’s second largest search engine with more than 3 billion searches a month.
Credit: Mushroom Networks
Additionally, you can embed YouTube videos into other social media platforms such as Facebook, Instagram and Twitter.
This can instantly increase your business’s visibility, with social videos generating huge engagement levels with 1200% more shares than text and images combined.
2. Improve brandawareness
3. Increase the understanding of your product
For consumers, it is very difficult to image how your product looks through only reading about it.
You know the old saying that a picture is worth a thousand words? In the case of video marketing, one minute of video is worth 1.8 million words.
Video conveys far more information than a text-only message, if non-verbal communication is used in appropriate way.
As per the rule of Mehrabian, words and voice account for 7% and 38% respectively of how much we like an individual conveying a message. However, visual factors alone, account for 55% of this impression.
Video can provide your customer with an insight into what your product delivers and how it should be used.
4. Video content performs well on all devices
These days, most people have constant access to a mobile phone which they use to access the internet.
Today, one of the biggest tends driving the digital marketing world is responsive design.
When a business’s content does not perform well on mobile devices, this can lead to poor traffic and decreased conversion rates.
Fortunately for small businesses, video content is fit for consumption on all devices, ranging from computers to mobile phones. As a result, content takes less time and money to develop and deliver.
Traditionally, video advertising has been a very expensive marketing strategy.
Fortunately for small businesses today, it is possible to create high quality content with your smartphone, which can be easily broadcast through social media platforms.
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